Beyond Jamu
a design ethnography study
24 >11mins films made in Surabaya, Jakarta and Medan
Commissioned by DesignSingapore Council
Project by fuelfor
Directed, shot and edited by Joy Lee
Commissioned by DesignSingapore Council
Project by fuelfor
Directed, shot and edited by Joy Lee
In 2014, I travelled with Fuelfor to 3 cities in Indonesia to create a series of 24 documentaries under the Asian Insights and Design Innovation (AIDI) programme of DesignSingapore to understand and highlight how Indonesians of the middle and upper-class seek rejuvenation in response to the stresses in their lifestyles.
0:45s Teaser
03:17s Extended Trailer
MEDAN
Meet Kathy.
Inspired by everyone's favorite DJ? Go for a run now!
Inspired by everyone's favorite DJ? Go for a run now!
Meet Andi.
Mental health is just as important as physical health. Sing to destress!
Mental health is just as important as physical health. Sing to destress!
Meet Ricky.
Anyone else struggling to overcome an addiction to tobacco?
Anyone else struggling to overcome an addiction to tobacco?
Jakarta
Meet Salim.
Laughing and humor release endorphins and helps you feel good instantly.
Laughter is indeed the best medicine!
Laughing and humor release endorphins and helps you feel good instantly.
Laughter is indeed the best medicine!
Meet Windy.
Motivated yet?
Motivated yet?
A 6-month project focusing on healthcare and lifestyles of Indonesians;
I would love to experience it all over again with this bunch of awesome people.
